"La vita cos'è?" ("What is life?") was the Swiss entry for the Eurovision Song Contest in the year 2000. The ballad, which featured a climatic chorus, was performed by Jane Bogaert, who wore a lilac, sleeveless gown for her performance, and was accompanied by four backing singers dressed in black. One of the backing singers was Al Bano, who previously had represented Italy in the 1976 and 1985 contests with Romina Power, singing "We'll Live It All Again" and "Magic Oh Magic" respectively. "La vita cos'è?" was written by Brigitte Schöb and Bernie Staub, with lyrics by Thomas Marin.